Web (Site) Editor – The Guardian/Nipashe

Dar es Salaam

JOB PURPOSE:

This position requires a digital savvy bilingual journalist obsessed with using data 8 insights to generate engaging content and build audiences across multiple platforms.

• She/He should have a proven track record in creating targeted, interactive web 8 social media content, managing online communities and converting casual readers and followers into engaged fans.
• As an audience-first digital journalist, she/he should be obsessed with quality, clarity, accuracy and speed and should also be comfortable with various content management systems (WordPress, Drupal, CoreMedia), analytics tools (Chartbeat, Google Analytics) and footprint 8 impact trackers (Keyhole, Hootsuite).

Main Responsibilities:

• Using audience data to refine content strategies for news, features and special projects for TGL’s YouTube and social media pages, focusing on mobile-first delivery.
• Developing monthly content calendars (outside events stories)for guardian.co.tz, ensuring a consistent pipeline of original digital reporting and exclusive web stories.
• Uploading 8 distribute articles (text, visuals 8 audios) to guardian.co.tz and other TGL sites and social media channels
• Ensuring accurate and timely content delivery for distinct/specialised audiences.
• Editing headlines and copy for websites, video 8 social media platforms utilising SEO bestpractices (use of metadata, tags, keywords, internal linking, optimised media).
• Championing the use of videos and interactive photographs across TGL websites 8 social media pages
• Ensuring content is of evidently publishable quality.
• Prioritizing web coverage to focus on readership (engagement) and impact, giving prominence to content demonstratingconfirmed newsworthiness and clarity.
• Developing and deploying new content formats, including new segments for existing TGL video platforms (YouTube 8 Instagram), interactive stories and visualisations.
• Researching and cultivating 8 operationalised new digital distribution platforms for TGLcontent (e.g. TikTok, Discord), working closely with managing editors, on Online 8 New Content.
• Cultivating and effectively managing relationships with various sources and stakeholders to ensure that

newsmakers talk digital-first.

• Serving as digital liaison and champion with TGL’s various news desks 8 content team, helping them learn to deliver news for digital platforms first.
• Generating and disseminating creative multimedia content in keeping with changing news landscape realities and convergence requirements.
• Researching, preparing and producing content for TGL online publications
• Reacting to stories trending on social media and making live presentations on TGL Digital, informing the public on the same
• Website management and Content Management Systems

(CMS) – updating TGL’s websites on a 24-hour cycle to meet targets for assigned sub-sections

• Proofreadingand editing online copy for newspaper websites.
• Ensuring all articles and posts observe correct grammar and style guidelines.
• Testing website usability and appearance for attractiveness and errors.
• Designing new features for website to increase user engagement.
• Monitoring website communications to discern and forestall problems
• Integrating SEO (search engine optimisation) and improving content to maximise effectiveness
• Fulfilling any other duties or responsibilities assigned by head of unit.

Minimum Qualifications and Experience:

• Bachelor’s degree in Journalism/Mass Communication or equivalent from a recognised institution.
• Three years’working experience, preferably in a newsroom or other media environment in progressively responsible editorial or content production roles.
• Expertise relating to digital audiences, content creation and distribution using various CMSes, editing 8 sharing video (Premier Pro, Final Cut, MimoLIVE).
• Knowledge of motion graphics, animations, visual effects (Blender, Adobe AE), HTML, CSS, 8 JAVAScript will be an added advantage.