Create NMB Digital customer base management strategy for NMB bank and delivery thereof through various customer value management (CVM) activities and initiatives; Analyse customer behaviour and create, execute, and monitor direct marketing campaigns that will maximise the customer’s lifetime value through increasing their engagement and growing their revenues/margins.

To manage;

(a) Campaign configuration, execution, and monitoring
(b) Ensure CVM campaigns drive the base management KPIs (Incremental revenue, Engagement (Cross sell/Up sell), Inactivity management
(c) Create Campaign Business Case and ensure Return on Investment on the campaigns

• Analyse customer data for insights to Implement and execute a customer value management strategy to maximise customer lifetime value and the contribution of the customer base to overall services revenue.
• Lead the business transformation to embed CVM and data driven decision-making principles and culture across the organization.
• Support the implementation of all CVM campaigns e.g. upsell NMB customers to transact more, cross-sell NMB into the other services, inactivity and churn management campaigns, real time contextual trigger campaigns.
• Customer insight analysis
• End to campaign management in terms of operations & execution
• Collaborate with product owners and other stakeholders for gathering requirements and translating them into campaigns after doing a feasibility check and preparation of business requirement specification (BRS)
• Campaign configuration, User Acceptance Testing (UAT), business rules validation, prioritization, launch post launch monitoring
• Collaborate closely with internal and external(vendors) support teams to ensure campaigns are running as expected as well as facilitating fixing any technical issues affecting ongoing campaigns within agreed SLAs
• Support the availability of data for reporting of CVM campaigns and initiatives performance
• Create/maintain all campaign related documentation
• Maintain processes, templates, and other documents that support best practices
• Regular review of campaign platform, capabilities, integrations, and channels with technical/business streams to give recommendation on future enhancements and improvements to support business needs
• Implement and manage a holistic blueprint for campaign management & fulfilment by scoping out the datamart layer all the way to the fulfilment layer.
• Integrate output through campaign management, charging and fulfilment platforms, by translating CVM objectives to IT / Technical teams

• In-depth knowledge of Bank alternative Channels Business, understanding of banked and unbanked customer base, market segments, pricing, products & services, knowledge of government policies relating to banking, BOT regulations, -bank policies & procedures.
• Data Analytics/ Data Warehouse (DWH) mandatory
• SAP BI, Python, R, SQL., Microsoft Excel
  – Python/R programming language will be of an added advantage
• A proven self-starter with ability to work under high pressure environment and problem-solving skills.
• A result driven team player, personality with a willingness and ability to work in a dynamic working environment.
• Data analysis skills.
• Project management Skills.
• Strong character in communication, presentations, and negotiation skills.

• University Degree in Business or related field
• MBA or any Masters’ degree in Business related field is an added advantage.
• 5 years working experience in similar environment
• Telecom Usage & Retention experience is Mandatory

Job opening date : 21-Feb-2022

Job closing date : 07-Mar-2022