Africa Pension Fund (APeF) is looking for dynamic, visionary, and experienced professionals to join our team. With our expertise in Deposit Administration Schemes, Pension Fund Management, Investment Advisory, Fund Management, and Capital Mobilization, we are dedicated to fostering financial growth and providing meaningful solutions. If you have the right qualifications, experience, and a passion for innovation in the financial sector, we want to hear from you.

MARKETING OFFICER

• Position Count: 1

Key Responsibilities:

• Marketing Strategy Development: Develop and execute comprehensive marketing strategies aimed at promoting the company’s pension products and services, ensuring alignment with business objectives and target audience needs.
• Market Research: Conduct in-depth market research to identify emerging trends, understand customer needs, and evaluate competitive positioning. Use insights to refine marketing strategies.
• Campaign Design and Implementation: Design and implement multi-channel marketing campaigns, including digital, print, and event-based initiatives, to maximize reach and impact.
• Product Alignment: Collaborate closely with product development teams to align marketing initiatives with organizational goals, ensuring cohesive and effective messaging.
• Partnership Management: Build and maintain strong relationships with external partners, such as advertising agencies and media outlets, to leverage expertise and resources for successful campaign execution.
• Performance Monitoring: Monitor and analyze the effectiveness of marketing campaigns using relevant metrics. Provide actionable insights and adjust strategies to optimize outcomes.
• Promotional Event Coordination: Plan and coordinate promotional events and customer engagement activities designed to enhance brand awareness and foster client relationships.

Candidate Experience Requirements:

• Minimum of 5 years of experience in marketing, preferably within financial services.
• Demonstrated success in creating and executing marketing campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related fields. Certification in Digital Marketing and Graphic Designing is a plus.