Job Description :

Job Title: Marketing Manager – Guinness

Level: Mid-Senior Level

Reports To: Marketing and Innovation Director – KBL

About Us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Don Julio, Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

The Marketing Manager – Guinness role will be critical to deliver the overall strategy to grow NSV, Operating profit and Total Beverage Alcohol YoY.

So, what’s the task?

We are looking for a senior leader to take up a key position within the Kenya Marketing team. The role is critical to the overall EABL strategy as it leads the Guinness beer strategy, and the implementation of the full breadth of the brand activities.

The role is expected to provide leadership and coaching to an Assistant Brand Manager with a dotted line to shopper managers and develop robust talent development interventions.

Dimensions

Financial

KBL F30 ambition is to grow to NSV to $1B (CAGR 8%), Operation profit at $378m (CAGR 10%) and Total Beverage Alcohol at 85% (+50%bps YoY)

Market Complexity

East Africa Breweries Limited (EABL), one of the largest companies in East Africa, has extensive operations in Kenya including Kenya Breweries Limited (KBL) which produces, markets and sells alcoholic and non-alcoholic beverages in Kenya, and East African Maltings Limited (EAML) which sources raw materials for EABL’s business. EABL has subsidiaries in Uganda and Tanzania, as well as export operations in other markets in the region, and is a subsidiary of Diageo plc, the global alcoholic drinks’ company.Tanzania career opportunities

EABL is the largest business unit in Diageo Africa operating two spirits distilleries at Nairobi and Kampala, six breweries at Nairobi, Kisumu, Kampala, Moshi, Dar es Salaam and Mwanza and one malting plant in Nairobi – Industrial area.

We have huge ambitions in KBL! We want to grow NSV to $1B motivated by a clear strategy, strong growth drivers, enabled by innovation at scale, digital transformation. Advantaged route to consumer, society 2030, a strong supply footprint and efficiency.

Purpose of Role & Leadership Responsibilities

The Marketing Manager- Guinness is responsible for delivering the Guinness strategy, ensure a consistent profitable growth of the Guinness brand while ensuring yearly plans are achieved and lead and coach the brand team. This is a leadership role with one (1) direct report.

Leadership Responsibilities

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver perfect execution.
Inspire and motivate agencies to execute brilliantly – working pre-dominantly with promotions and media agencies.
Champion the Guinness brand agenda across the region and collect findings.
Enable performance through coaching, feedback, driving accountability to deliver outcomes with speed and agility.
Nurture an inclusive culture by creating psychological safety for your team and conditions to deliver strong team performance.

Role Responsibilities

Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, to achieve volume, mix, market share and profit objectives.
Manages the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive. Champions the concept of brand equity in his/her brands.
Handles client/agency relationship and challenges the agency to ensure the best possible output on the brand. Leads the agency to achieve innovative media plans which optimize the marketing budget and increase impact.
Owns the development of sound packaging changes, which optimize the brand’s message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
Uses data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.

Qualifications and Experience Required

Qualifications

A business-related degree or equivalent.

Experience and Skill

Over 10 years of experience in marketing, including leadership roles.
Strong commercial exposure and understanding.
Worked in Manufacturing or FMCG.
Strong Brand Building skills
Strong project management skills – able to lead multiple projects and execute them all well.
Ability to handle multi-market stakeholders and global brand governance policies.

Competencies

Leadership

Win through Execution- Lead bold execution in a fast-moving world.
Inspire through Purpose- amplify our purpose internally and externally.
Shape the Future- create focus and ownership for shaping Diageo’s future ambition.
Invest in Talent- harness the full extent of team’s talent and diversity.
Functional

Building purposeful winning brands
Driving Brand Performance
Excellent Execution
Generate Data driven insights and Influence decisions.
Forge powerful partnerships including multichannel planning and management.

Commitment to Diversity & Inclusion:

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.

Flexibility is key to success in our business and many of our staff work flexibly in many ways, including flexible location.

At Diageo, we pride ourselves on our fast paced, bold and agile culture.

Feel inspired? Then this may be the opportunity for you. Apply to join us.