VisionFund Tanzania Microfinance Bank Ltd (VFT MFB) formerly known as SEDA is a fast growing and reputable Micro Finance Bank (MFB), has a loan book of more than TZs. 44 billion and more than 60,000 customer base, more that 5,000 of them being small holder farmers. VFT-MFB is seeking to employ a dynamic and committed Tanzanian young men & women who have passion for people’s economic development to fill in the vacant position detailed here below;

Work Reference No. 20/24

Position: Marketing and Communication Officer

Reporting to: Marketing and Communication Manager

Alternate (Administrative reporting line): Head of Business Development Innovation

Responsibility:

The role is responsible for building the brand equity and affinity of the VisionFund Tanzania Microfinance Bank’s brand and for enabling business growth through the development and execution of Through the Line and Tactical marketing campaigns. This includes advertising and promotions, media and public relations, event management, sponsorships, corporate brand management and corporate communications.

Main tasks:

Create specific Product Marketing plans for VFT products and services such as savings accounts, loans, Bancassurance services etc. and execute them in conjunction with the Products & Business Units.
Plan and execute promotion campaigns to foster the sale of products and services.
Support in developing and executing Marketing strategy, budget, policies, and procedures for the smooth operation of the department.
Managing, tracking, analyzing, and recommending growth strategies such as promotion and visibility for brand to increase market share.
Identifying suitable external partners and agencies to undertake activities such as external advertising, promotions, and marketing research.
In liaison with other departments plan and develop appropriate brand positioning for existing product and new products and services.
Undertaking market and consumer research inform competitive market positioning and customer satisfactions.
Development of communication strategies for new products and re-positioning of existing products.
Reviewing and recommending sponsorships and events participations.
Support aggressive bank growth strategies for customer recruitment & retention, deposit mobilization and growth of the loan book
Manage communication with key stakeholders (internal staff, customers, Board etc).
Manage relationships with marketing and communication partners
Work with the Marketing Manager on all PR requirements.
Create communication plans and in the development of marketing and communication materials
Create and upload content for the VFT website
Enforce brand guidelines for all communications
Secure quotations, seek approvals, issue LPOs and follow up on payments for all invoices.
Develop and maintain an invoice register and note invoices received monthly to assist in monitoring advertising and promotional expenses.
Prepare a monthly expenditure report for all Marketing Expenses
Academic qualifications & Experience

Marketing, Public Relation, Communications or other related degree.
2-3 years’ marketing & communication experience working in FMCG, Telco or Banking industries or a major Advertising Agency with hands-on functional experience.
Digital marketing experience would be an added advantage.
Leadership skills with good interpersonal skills.
Smart, articulate, intelligent with attractive personality and impeccable communications skills.
Ability to make decisions.
Time management skills.
Self-drive with ability to relate well with all staff across the hierarchy.
Customer centric/focused.
Should possess sound organizational and planning skills with good attention to details.
Other attributes:

Leadership skills with good interpersonal skills.
Smart, articulate, intelligent with attractive personality and impeccable communications skills.
Ability to make decisions.
Time management skills
Should possess sound organizational and planning skills with good attention to details.
Excellent writing and editing skills in both English and Swahili
Experience in social media management and websites (a plus)
Drive for results.
Ability to challenge at all levels and not be easily influenced.
Problem solving/decision making.
Team player/flexibility.
Presentation skills.
Business awareness.
Project management.
About our working environment & organization culture:

VisionFund Tanzania Microfinance Bank has a calm and harmonious working environment where staffs are highly valued. Good work is recognized and rewarded accordingly and there is an opportunity to grow professionally and spiritually.

VisionFund Tanzania Microfinance Bank takes our Safeguarding responsibilities seriously and is committed to providing an environment that is safe from harm or abuse for adults, including clients, as well as children. Candidates will undergo criminal record and background/ reference check prior to employment.

Female applicants are particularly encouraged to apply!!

1.  Forward their application letter, attaching certified copies of their academic and

1. All applications should be addressed to;

1. The position should be the subject of the email application.
2. The deadline for the application is on 28^th December, 2024.