Key Duties and Responsibilities

• Demonstrate ownership of and communicate the strategic direction and objectives of the Sales and Marketing department to all staff within the department.
• Oversee the articulation of the organisation’s sales and marketing strategies and ensure alignment with DCP’s corporate strategy, goals and objectives.
• Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy/framework to sustain and expand the organisation’s clientele.
• Institutionalise a customer service-oriented culture in the sales workforce and champion capacity building efforts for all categories of staff within the department.
• Provide overall guidance and direction in the execution of the department’s functions and activities.
• Approve and coordinate the execution of the department’s work programs and plans.
• Ensure the deployment of effective market penetration and market share acquisition framework.
• Ensure the development and establishment of effective channel strategies to promote sales.
• Oversee the collation of market and industry business intelligence to support effective decision making.
• Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
• Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
• Attend workshops, trade shows and seminars to keep up to date with changes in the industry.
• Oversee the preparation of the department’s annual budget and monitor its implementation.
• Review the department’s performance against set targets on a periodic basis and define action plans for improvement.
• Manage the human and material resources of the department to optimise performance and enhance output.
  • Assign detailed responsibilities to subordinates and supervise them to ensure timely delivery of high-quality results
  • Ensure periodic meetings to communicate departmental goals/targets and agree work plans
  • Motivate, guide and ensure knowledge transfer and capacity building of subordinates
  • Review and authorize key expenditures/transactions of the Department in line with approved departmental budget and manual of authority
• Prepare and agree career development plans (in conjunction with HR Department) and conduct periodic performance appraisals for departmental staff.
• Prepare and submit periodic activity/management reports to the CEO, DCP Tanzania, on the activities of the department.
• Act on behalf of; and perform any other duties that may be assigned by the CEO, DCP Tanzania

• Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.

• Develop and implement a comprehensive sales and marketing plan to acquire significant clientele from identified customer segments.