POST DIRECTOR OF MARKETING – 1 POST
EMPLOYER Ministry of Natural Resources and Tourism
APPLICATION TIMELINE: 2022-09-22 2022-10-12
JOB SUMMARY NA

DUTIES AND RESPONSIBILITIES

(i)Developing the board’s business and marketing strategy;

(ii)Monitoring the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;

(iii)Developing marketing programs with quantifiable and objectives to measure results;

(iv)Planning and overseeing the design and production of all promotional aids and materials for distribution locally and overseas;

(v)Deciding on the various means of distribution of promotional aids;

(vi)Coordinating the participation in various promotional campaigns and trips, trade fares and educational tours;

(vii)Overseeing the compilation and maintenance of up to date tourism database and preparing the quarterly and annual reports;

(viii)Initiating and coordinating domestic tourism awareness campaigns;

(ix)Coordinating market and product research;

(x)Monitoring and coordinating the relationship of tourism stakeholders both overseas and locally;

(xi)Preparing and monitoring the overall marketing and business development budget;

(xii)Keeping abreast with and maintaining the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;

(xiii) Establishing standards and practices for maintaining confidentiality related to all organization documents, data, policies and records;

(xiv)Analysing market trends, recommending changes to marketing business development strategies;

(xv)Supervising staff under the marketing directorate;

(xvi)Developing marketing programs with quantifiable and objectives to measure results;

(xvii)Planning and overseeing the design and production of all promotional aids and materials for distributions locally and overseas;

(xviii)Deciding on the various means of distribution of production aids;

(xix) Coordinating participation in various promotional campaigns and trips, trade fairs and educational tours;

(xx)Initiating and coordinating domestic tourism awareness campaigns;

(xxi)Monitoring and coordinating relationship with tourism stakeholders both overseas and locally;

(xxii)Preparing and monitoring the overall marketing and business development budget; and

(xxiii)Performing any other duties related to his/her field as assigned by the Director General.

QUALIFICATION AND EXPERIENCE
Master’s Degree in the following fields: Marketing, Business Administration, Hospitality,Tourism, Tourism and Hospitality Management, Commerce, International Business, Economics, Public Relations and Marketing from a recognized institution.At least eight (8) years of experience of which three (3) years should be in a Managerial position in a reputable organisation.

REMUNERATION NEGOTIABLE