Job Description :

About us

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.

SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.

SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.

Purpose of Role

This role is responsible for developing and implementing channel strategies to drive sales, distribution, and market penetration through premium core retail and distribution channels. This role involves building a strategy and framework geared towards optimizing channel performance and collaborating with cross-functional teams to achieve business objectives.

Top Accountabilities

Increase brand awareness, trial, affinity through implementing high-quality drinking experience at a point of Sale through the development of Execution blueprints and Availability Standards tailored to channel/segment.
-Leads commercialization / tailoring of brand and portfolio activities to channel and customer to drive triple win outcomes
Work closely with Brand Team(s) to create brand assets in assigned channel for priority Premium brands to enable and successfully execute staff training, menu and feature printing, back bar management and merchandising.
As central point of contact between Field Sales and Marketing, build and deliver creative, high quality On & Off-trade 365Essentials programs in line with the brand strategy.
Develop Point of Sale tools to support BTL programs that will maximize brands availability, activation, and visibility at the Point of Sale.
Manages the Channel Activation budgeting and spend disciplines.
Sets KPIs and leads the Measurement & Evaluation of key activities to ensure continuous improvement of growth drivers and secure efficiency and effectiveness of spend.
-Develop Outlet Segmentation and Outlet Activation Blueprint development.
Supports the development of the trade strategy.
Working with distributors, outlet owners and the Sales team to build all round 365E capability.

Qualifications, Experience, and leadership

Educated to university degree level or equivalent. Postgraduate qualifications an advantage
Minimum 5 years’ experience either within an FMCG organisation within commercial or customer marketing
A strong track record in field sales & customer marketing experience, with demonstrated ability in planning and execution.
A good understanding and strong capability to coach others on customer marketing fundamentals& BTL process.
Excellence in terms of interpersonal skills and ability to brilliantly manage relationships with internal and external stakeholders.
Strategic thinking – A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.

Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.

Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.

Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,

Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.

Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.

Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.

Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

Dar es Salaam

Additional Locations :

Job Posting Start Date :

2024-12-09