Job Description
To implement the bank’s alternative channels strategy with a specific focus on cards (Prepaid & Debit), mobile banking and Internet banking in coordination with the branches network to increase registration/adoption and usage.
Roles & Responsibilities
=Research, analyze, propose, and implement solutions for all three products (Mobile banking, cards & Internet banking by working with product development teams
=Negotiate and maintain cooperation and partnership agreements with service providers, card schemes, and other financial institutions.
=Establish and achieve annual sales and activity targets for all three products in line with the marketing plan.
=Build, maintain, and improve efficient and user-friendly services on all three product platforms (Process Improvement).
=Measure and analyze customer satisfaction feedback by regularly working with the Contact center team on research activity and responding appropriately.
=Responsible for effective enterprise-wide dissemination of knowledge of the three products.
=Managing the service quality within cross-functional departments (delivery time, knowledge, friendliness, efficiency, transparency).
=Prepare, agree and be responsible for all components of the budget for Cards (Prepaid & Debit), Mobile banking & Internet banking.
=Engage with branch network to grow the portfolio, coordinating with partners and driving activation programs for respective card portfolios, mobile banking & internet banking.
=Develop, analyze, and interpret product-related MIS reports and act as appropriate.
=Monitor industry trends and evaluate both financial institutions and non-traditional competitor practices and pricing.
=Ensure that all activities are aligned with Exim’s retail strategy and segmentation rules.
=Value management for all three product marketing activities (Acquisition costs, Break Even, Pay Back).
=Managing by standards (process design, reports, P&L, calculations, concepts, etc.).

QUALIFICATION AND EXPERIENCE REQUIRED
=Professional certificates (Bachelor ‘s degree or its equivalent in Finance, Business Administration, or related field from a recognized institution).
=At least 3 – 5 years of work experience in the Insurance Industry with a key focus on Alternative Channels.
=Excellent knowledge of insurance products and processes, regulatory requirements as well as the ability to drive business performance and revenues.
=Good understanding of customer segmentation and needs as well as an in-depth knowledge of distribution channel strategies.
=Visible excellent communication (written and verbal) and negotiation skills.
=Demonstrated integrity and ethical standards.